The Study of the Impact of Fans Consumer Motivation and Loyalty on Travel Intention
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 104 === This study is to disscuss whether the motives of sports whould occur after the fans` watching Jermery Lin`s or Wei yi Chen`s ball games in order to explore the impact on the loyal fan`s travel intention. The applied approach is conducted with 201 valid random...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73462845512200077503 |