The Effect of Perceived Playfulness and Relationship Marketing on Customer Voluntary Performance– A Study of Virtual Community for Airlines
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 104 === Recently, the consumer population of aero business in Taiwan grows steadily. Furthermore, the prevalence of internet has offered multiple options to travelers and which leads to higher traveler turnover rate; therefore, airline industry has to abandon tradi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63126818836891151172 |