Advertising And Social Change:A Case Study Of Taishin Bank Rose Card
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 104 === Abstract In this study, Taishin Bank Rose Card is taken as a case to explore the relationship between financial product advertisement and social change; Taishin Bank Rose Card is the first female-dominated credit card mainly in Taiwan. As the traditiona...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/56547324021615085642 |