Advertising And Social Change:A Case Study Of Taishin Bank Rose Card

碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 104 === Abstract In this study, Taishin Bank Rose Card is taken as a case to explore the relationship between financial product advertisement and social change; Taishin Bank Rose Card is the first female-dominated credit card mainly in Taiwan. As the traditiona...

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Bibliographic Details
Main Authors: SUNG, HUA-CHUN, 宋華君
Other Authors: CHENG,TZU-LEONG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/56547324021615085642