The Construction of Effective Index of the Children's Theater：an Approach of Integrated MarketingCommunications
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 104 === The purpose of this study is to investigate the marketing, development and management direction of modern children’s theatre based on the theory of “Integrated Marketing Communication”. Delphi Method and In-depth Interview Method were adopted to collect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20698644357167700237 |