Developing a Selection Model for City Culture Brands in Terms of Brand Equity
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 104 === This paper advances a selection model for city culture brands with regard to customer-based brand equity. This model adopts the Modified Delphi Method to identify suitable criteria and then applies the Analysis Hierarchy Process (AHP) to determine the relat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56472569993221529787 |