The Influence of Product Characteristics, Personality Traits and Reference Groups on Consumers’ Purchase ─ A Case of LINE Stickers
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 104 === This study aims to examine the effect of product characteristics, personality traits, and reference groups on consumer LINE stickers shopping behavior. Qualitative analysis was used to review seven respondents. 1. Product characteristics may affect consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19167832918678263346 |