A Study of the Relationship between the Marketing Strategies and Brand Value：The Case of Convenience Store
碩士 === 東吳大學 === 會計學系 === 104 === Economy’s industrial environment in Taiwan has been changed from traditional industry to services recently. Establishing the first 7-11 convenient store in Taiwan in 1969, there are throughout at least 5,000 retails so far, and sitting the greatest density in the w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/u4agbg |