Discounted Price or Fixed Price─Effects of Price Framing on Perceived Quality and Perceived Value
碩士 === 東吳大學 === 國際經營與貿易學系 === 104 === Price is an important variable because it has a direct impact on sellers’ profitability. While fixed price offers are quite common in the marketplace, there is limited empirical evidence that documents the effectiveness of these offers in comparison to discounte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8z8bwu |