A Study on Customer Loyalty with Corporate Social Responsibility

碩士 === 東吳大學 === 企業管理學系 === 104 === In view of the present changes in the economic and financial environment, and the high number of similar, high quality financial products, it has ultimately increased the competition among banks. Price-cutting measures and other traditional methods as the main cond...

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Bibliographic Details
Main Authors: LIANG,JIA-HUA, 梁家華
Other Authors: LIU,ZONG-ZHE
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/39494650077091743830