The Effects of the Endorser Types and Advertising Appeals on Customer Engagement: A Study of Cosmetics Facebook Fan Pages
碩士 === 東吳大學 === 企業管理學系 === 104 === Previous study in customer engagement on Facebook fans page only show analysis of the post content comprehensively, few past studies have explored how the introduce product post affect customer engagement. Thus, this study focused on the introduction of product p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zs8jt6 |