A Study on Purchase Intention of Cartoon Stickers for Messaging Software—The Case

碩士 === 東吳大學 === 企業管理學系 === 104 === Along with the widespread of the Internet in recent years, LINE, one of the most popular instant messaging programs for mobile device, becomes a major interactive tool. In Taiwan, this communication application already occupies 73% of the number of users. The innov...

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Bibliographic Details
Main Authors: PAO,RUO-YI, 鮑若苡
Other Authors: Yang-Chu Lin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/r392d5