The gap of marketing mindset between franchisors and franchisees: How to cope with it from the viewpoint of franchisees
碩士 === 東吳大學 === 企業管理學系 === 104 === Franchise is an easy and popular way to enter a business. Especially in Asia countries we can see many kind of franchise business around us. Similar store compete with each other in order to attract customers’ eye, in other words, attract customers to purchase. Mar...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96772000131457876685 |