Analysis of Data Mining Applied to the Value of Customer Financial Instrument - The Case of CTBC Female Customers

碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 104 === As said by Brett King, "Banking is no longer a place to go, but something you do", people around the globe does not rely on counter service but online banking and mobile payment, signalling the era of transformation from bank 3.0 to 4.0. Non-traditi...

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Bibliographic Details
Main Authors: LIN,CHIA-YU, 林家佑
Other Authors: LO.YEN-FEN
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/9vdf8k