A Study on the Relationships among Customer's Perception of Exotic Restaurant's Brand Image, Perceived Value, Satisfaction, and Loyalty- A Case Study of Taichung Art Museum Parkway

碩士 === 靜宜大學 === 觀光事業學系 === 104 === Recent years in Taiwan, lots of exotic restaurants including Hong Kong, Macao, Singapore, Vietnam, Malaysia, Japan, South Korea, and the United States foods were developed, and then, the restaurant owners have to satisfy customers’ needs so as to survive under the...

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Bibliographic Details
Main Authors: Jiang, WeiJhih, 姜偉智
Other Authors: Yeh, YuanI
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/uhajae