The Destination Image of Taiwan’s Indigenous Tourism:A Case Study of Smangus Atayal Tribe

碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 104 === The Taiwan Tourism Bureau uses Amis aboriginal peoples’ language - "Naruwan, Welcome to Taiwan" as the slogan of tourism marketing and makes a lot of efforts to promote tribe tourism, hoping to increase job opportunity, preserve aboriginal...

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Bibliographic Details
Main Authors: Huang, Chun-Ta, 黃俊達
Other Authors: Yang, Tzeng-Hua
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/hz4223