A Study of the Relationship Chunghwa Telecom Corporate Image, Perceived Risks, and Purchase Intention of Hinet Tourism Product

碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業管理碩士在職專班 === 104 === ABSTRACT Chunghwa Telecom launched Transportation and Tourism Department in 2011 in order to support the development of Taiwan's tourism industry. Chunghwa Telecom possesses ICT (Information and Communication Technology) and cloud technology, m...

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Bibliographic Details
Main Authors: Hsin-Chang Wang, 王幸璋
Other Authors: Yen-Ku Kuo
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/88797775695316385875