How food risk perception is to affect brand loyalty
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 104 === Since 2011, a number of food scandals have been reported such as plasticizer in drinks, fake oil, gutter oil, and so on, causing consumer distrust in business, and brand in particular, along with reduced spending. All businesses should be aware of the imp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63733177556862989565 |