The Study of the Influence of Mobile Media Product Placement on Pre-purchase Behavior
碩士 === 中國文化大學 === 資訊傳播學系 === 104 === In recent years, product placement is one kind of marketing techniques effectively used to enhance product visibility, especially in computer games, dramas, movies, variety shows, and events. The technique is even used in news programs. With the advent of the dig...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98070792495602478157 |