The Influence of the Country Image on the Service Quality Perception and CorporateImage - An Example of Russian Airlines

碩士 === 中國文化大學 === 觀光事業學系 === 104 === ABSTRACT The present research is important for the knowledge of how country image might influence service product and corporate image. Global air travel is growing really fast and Russian airlines are the part of the world air travel market where the level of th...

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Bibliographic Details
Main Authors: Sharapova Mariia, 夏瑪麗
Other Authors: LU, WHEI-LI
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/nu6r3g