The Relationship Between Impulse Buying and Post-Purchase Regret-The Mediating Effect of Post- Purchase Cognitive Dissonance
碩士 === 中國文化大學 === 國際企業管理學系 === 104 === Consumption patterns have been simplified recently and the convenient of consump-tion patterns makes consumers in purchasing and decision faster without thinking and fast but it also causes the impulse buying behavior. However, people would have dif-ferent emot...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2ya84t |