The Impact of Negative Word-of-Mouth on Post-Purchase Regret

碩士 === 中國文化大學 === 國際企業管理學系 === 104 === A rational consumer will want to select products or services that maximize the effectiveness and satisfaction. With the rise of the Internet, increasingly transparent in-formation generation. More and more consumers would collect information about products thro...

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Main Authors:	PAN,JUN-HONG, 潘俊宏
Other Authors:	YANG,TAI-NING
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/46905915490682876422

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spelling	ndltd-TW-104PCCU03210342016-09-25T04:05:22Z http://ndltd.ncl.edu.tw/handle/46905915490682876422 The Impact of Negative Word-of-Mouth on Post-Purchase Regret 負面口碑對購後後悔之影響 PAN,JUN-HONG 潘俊宏碩士中國文化大學國際企業管理學系 104 A rational consumer will want to select products or services that maximize the effectiveness and satisfaction. With the rise of the Internet, increasingly transparent in-formation generation. More and more consumers would collect information about products through various channels before they purchase or decision and that is primarily want to reduce the possibility of regret after purchase. This study was investigating the relationship between negative word of mouth and regret after purchase. Sample source was from family and friends to help the dis-semination of questionnaires. General consumers were the target sample of this research and using questionnaires to gather the data. The results of this study found that relationship of negative word of mouth and regret after purchasing showed a significant positive correlation which refers to when a negative word of mouth message more strongly the strength, the higher degree of regret after purchasing. YANG,TAI-NING KANG,CHUAN-LIN 楊台寧康傳林 2016 學位論文 ; thesis 82 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 中國文化大學 === 國際企業管理學系 === 104 === A rational consumer will want to select products or services that maximize the effectiveness and satisfaction. With the rise of the Internet, increasingly transparent in-formation generation. More and more consumers would collect information about products through various channels before they purchase or decision and that is primarily want to reduce the possibility of regret after purchase. This study was investigating the relationship between negative word of mouth and regret after purchase. Sample source was from family and friends to help the dis-semination of questionnaires. General consumers were the target sample of this research and using questionnaires to gather the data. The results of this study found that relationship of negative word of mouth and regret after purchasing showed a significant positive correlation which refers to when a negative word of mouth message more strongly the strength, the higher degree of regret after purchasing.
author2	YANG,TAI-NING
author_facet	YANG,TAI-NING PAN,JUN-HONG 潘俊宏
author	PAN,JUN-HONG 潘俊宏
spellingShingle	PAN,JUN-HONG 潘俊宏 The Impact of Negative Word-of-Mouth on Post-Purchase Regret
author_sort	PAN,JUN-HONG
title	The Impact of Negative Word-of-Mouth on Post-Purchase Regret
title_short	The Impact of Negative Word-of-Mouth on Post-Purchase Regret
title_full	The Impact of Negative Word-of-Mouth on Post-Purchase Regret
title_fullStr	The Impact of Negative Word-of-Mouth on Post-Purchase Regret
title_full_unstemmed	The Impact of Negative Word-of-Mouth on Post-Purchase Regret
title_sort	impact of negative word-of-mouth on post-purchase regret
publishDate	2016
url	http://ndltd.ncl.edu.tw/handle/46905915490682876422
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The Impact of Negative Word-of-Mouth on Post-Purchase Regret

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