The Impact of Negative Word-of-Mouth on Post-Purchase Regret
碩士 === 中國文化大學 === 國際企業管理學系 === 104 === A rational consumer will want to select products or services that maximize the effectiveness and satisfaction. With the rise of the Internet, increasingly transparent in-formation generation. More and more consumers would collect information about products thro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46905915490682876422 |