The Relationship between Perceived Value of Limited Edition Products and Im-pulsive Buying Behavior - product involvement Impacts as a Moderating Variable
碩士 === 中國文化大學 === 國際企業管理學系 === 104 === In the great development of Internet and information transparency era, the en-terprise could figure out that consumer behavior is gradually changing. All these changes make the enterprise to realize the consumer behavior that they never noticed in the past. Pro...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/fw52h3 |