The Relationship between Customer Perceiver Value and Brand Image: Taking MUJI as an Example

碩士 === 中國文化大學 === 國際企業管理學系 === 104 === In the literature review, all the antecedent variables of brand image belong to external attributes, however the influence of costumer’s perceived value this internal at-tributes on brand image have been neglected. One of the important factor influencing how fi...

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Bibliographic Details
Main Authors:	Weng, Kai-Chan, 翁愷謙
Other Authors:	Chou, Chien-Heng
Format:	Others
Language:	zh-TW
Published:	2016
Online Access:	http://ndltd.ncl.edu.tw/handle/pf8936

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