The Relationship between Customer Perceiver Value and Brand Image: Taking MUJI as an Example
碩士 === 中國文化大學 === 國際企業管理學系 === 104 === In the literature review, all the antecedent variables of brand image belong to external attributes, however the influence of costumer’s perceived value this internal at-tributes on brand image have been neglected. One of the important factor influencing how fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pf8936 |