The Relationship between Customer Empowerment and Brand Image: Taking MUJI as an Example
碩士 === 中國文化大學 === 國際企業管理學系 === 104 === Molding of corporate’s brand image depends on the intensity and direction of customers’ perception on firm’s activities, how to make customers feel about the information that firms spread, is the most important task for firms. On the contrary, customer empowerm...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4b62aw |