The influence of consumer purchase decision by storeatmosphere, consumer sentiment and marketingpractices -A case study of fast-food stores
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 104 === As time evolves, consumers grow increasingly aware of the importance of store atmosphere when they purchase a product. When store atmosphere exerts an influence on consumers, consumers are prompted to purchase product. A change in consumer emotion influen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y2mu74 |