Effects of Reference Pricing on Customer Purchasing Intention
碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 104 === This study attempts to investigate the effectiveness of internal (memory-based) and external (stimulus-based) reference pricing on consumer purchasing intentions. Numerous studies in existing reference pricing literature have recognized the influence that...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y3bre7 |