The Impact Factors of Mobile Advertising Effectiveness: A Study of LINE Free Coins
碩士 === 國立虎尾科技大學 === 資訊管理系碩士班 === 104 === Mobile advertising allows business to communicate with consumers anytime and anywhere. For advertisers, investigate the impacts of mobile advertising effectiveness of users is worth studying. Therefore, the study is based on advertising value model, adding in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rfp4rb |