Importance Performance Analysis of Customer Service Quality of Bancassurance Business in a Case of F Branch of Y Company
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 104 === European bancassurance lines have long been a source of revenue and a cross sell opportunity for banks to diversify into insurance. With liberalization of the insurance sales by banks in Taiwan since 2000, sales and marketing of insurance products...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67155401731476599441 |