Applying Technology Acceptance Model to Explore Usefulness and Repurchase Intention for LINE@
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 104 === As a fresh business model, “Online to Offline Commerce”, known as O2O, provides guidance for online consumers to shop at physical stores or get offline services through the web. Recently, O2O has become a popular concept for many businesses. In order to cope...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9qakm6 |