Determinants of Non-Paying Bids for Online C2C Auction: The Case of Y Company
碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 104 === Among a variety of consumer behavioral issues in C2C auction model in the E-commerce context is the non-paying bids. This behavior seriously affects not only the quality of service platform, but also the confidence of both sellers and buyers, and t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38a5vg |