Effect of Advertising Design on Click Attitude towards Click Intention: Mediating Impact of Emotion
碩士 === 國立高雄大學 === 國際企業管理碩士學位學程 === 104 === Emotion has gradually been one of the antecedents that influence online browsing behavior. Literature has paid limited attention to the effect of online user’s emotion evoked by advertisement (ad) design on the click attitude toward click intention. The mai...
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| Format: | Others |
| Language: | en_US |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10773091988789632698 |