THE EFFECTIVENESS OF GREEN MARKETING TOWARD PURCHASING BEHAVIOR IN INDONESIA: CASE STUDY OF STARBUCKS

碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === Climate exchange is the main concern these days. The pollution in Indonesia itself is need to be highlighted. 5.4 millions of plastic wastes are produced annually, and polluting the ocean. Forest degradation and forest burnt by purposes happens almost every ye...

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Bibliographic Details
Main Author: RAYMOND KURNIAWAN TJIADI
Other Authors: Day-yang Liu
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/57x7a5