A Case Study of Business Strategy in Cosmetic Industry in Taiwan
碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === ABSTRACT Taiwan is a mature and competitive market for cosmetic products. However, Taiwan cosmetic market has always been dominated by multinational brands. TCY group is Taiwan-based cosmetic company who provides several cosmetic brands such as Starsuki (colo...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54688449942659722041 |