A Case Study of the Promotional Mix in Kooidea Campus
碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === The use of an efficient promotional strategy is crucial for companies in order to get noticed and be able of driving customers to buy their products. Promotion is considered as the initial point for communicating with target customers and it is one of the main...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73317260141918650527 |