Evolutionary View of Marketing Development in Recent Ten Years (2004- 2013)
碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === This research explores the path of marketing development in recent ten years by extracting articles from top four marketing journals and conducting main path, as well as clustering analysis. According to the main path result, there are three significant stages...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67999992347770887421 |