Case study of Services Marketing in international company “Double Capital Enterprise Ltd.”
碩士 === 國立臺灣科技大學 === 管理學院MBA === 104 === Services Marketing is very important in tourism industry. Service marketing is about anticipating and identifying the wants and needs of a customer, satisfying those needs in order to make a profit. In terms of this qualitative research, three components of Se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01218719545250858399 |