Consumer Attitude towards Quality Print Ads Design and the EEG Experiment
博士 === 國立臺灣科技大學 === 設計研究所 === 104 === Consumers develop their understanding of the existence of needs through ads. When their needs are met, they will recall product messages they have seen from memory to make a purchase decision. In the current fiercely competitive environment of commercial ads, ge...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/43052069682973640910 |