The Advertising Monetization Strategy of Digital Content Provider: The Case of Technews

碩士 === 國立臺灣科技大學 === 管理研究所 === 104 === The target company of this management case is TechNews, a leading Taiwan-based leading media company which focusing on areas including information technology, energy, semiconductors, mobile computing, Internet, medical, biotech and other industries messages. Thi...

Full description

Bibliographic Details
Main Authors: PU-JUNG YEH, 葉卜榮
Other Authors: luarn pin
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/y9h93n