A Privacy Preserving Targeted Marketing Framework in Physical Channel

碩士 === 國立臺灣科技大學 === 資訊管理系 === 104 === Because buyers make transactions with retailers directly, retailers can track buyer behaviors for direct marketing. However, product manufacturers usually cannot contact with customers directly. Therefore, product manufacturers need to collaborate with retailers...

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Bibliographic Details
Main Authors: YU-SHUN CHENG, 鄭有順
Other Authors: Shi-Cho Cha
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/68911842809409067506