Feel embarrassed or willing to share? The relationship between online behavioral advertising, online privacy concern and consumers' sharing willingness.- The case of Facebook
碩士 === 國立臺灣科技大學 === 資訊管理系 === 104 === With increasing popularity of the internet, the source of consumer information shifts from traditional media to the Internet, and most recently, to social media. Follow this trend, online behavioral advertising technology has become the norm. However, with the i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27mp85 |