Studies on online consumer decision-making behaviors ─ Insights into female consumer shopping patterns
博士 === 國立臺灣科技大學 === 資訊管理系 === 104 === Women consumers are responsible a significant majority of all online retail purchases, both in terms of volume and total dollar amounts, yet little research has been devoted to provide an improved understanding of women’s e-shopping behavior and decision-making...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76864728502946301648 |