The Research of Fresh Food E-commerce Perceived Risk Reduction Strategy: A Case Study of I3Fresh

碩士 === 國立臺灣科技大學 === 科技管理所 === 104 === Internet has become the most important thing in recent years that facilitated the development of e-commerce in Taiwan. More and more consumers change their consumption behavior by buying on the Internet. Shopping on the Internet not only offers diversity of prod...

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Bibliographic Details
Main Authors: Kuan-Jung Chiu, 邱冠蓉
Other Authors: Ting-Kuei Kuo
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/f3kuw8