C2C Encounter Effect: A Comprehensive Research on the Automatic and Cognitive-Affective Processing, and Its Effect on Consumer Behavior.
博士 === 國立臺灣科技大學 === 企業管理系 === 104 === This dissertation has proposed three essays, and have proposed the comprehensive models of the consumer to consumer encounter (C2C encounter) , process and its subsequent stereotypic effect on product preference in different product and social context. It has ma...
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7jur8 |