An Analysis of The Guides of Using Testimonial and Endorsement Advertising of The Fair Trade Commission and its Application to eWOM Marketing-A Survey on Facebook
碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === The development of internet has changd the modes of advertising. Electronic Word-of-Mouth (eWOM) marketing has spread out through the internet and digital technology. Different from the using celebrity as the endorsers, amateur could also be the endorser nowad...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e5cfn7 |