A Study of Communication Effectiveness of Display Advertising for Mobile Facebook Users Connecting to External Websites
碩士 === 國立臺灣科技大學 === 企業管理系 === 104 === Social networking websites have become the main browsing sites for mobile device users while mobile advertising and social network advertising are drawing high attentionfrom the advertising industry. The study probes into the mobile device users clicking on th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99000635080549442018 |