An Analysis of Marketing Capability -An Empirical Study of a Travel Agency
碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === Marketing capabilities are the keys to build and consolidate competitive advantages, also the foundation of improving customer value and maintain customer relationship. Most companies evaluate marketing capabilities through external index, while few companies d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/skye5h |