The Impact of Word Volume, Text Sentiment, Sentiment Entropy and Structure in eWOM on Product Sales Performance – The Case of Motion Picture Industry
碩士 === 國立臺灣大學 === 國際企業學研究所 === 104 === A lot has been studied in the influences of WOM volume and valence on box office revenues by applying online review quantities and ratings. However, little is known about the force of the quantities and sentiments of words in WOM. This research is conduc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4z6skd |