Mediation and Moderated Mediation in the Relationship among Employer Brand, Perceived Organizational Support, Organizational Identification and Work Outcomes
碩士 === 國立臺灣大學 === 商學研究所 === 104 === The aim of the present study is to explore the relationships between employer brand and employees'' work outcomes, hoping to understand its process by internal marketing viewpoint. Using structured questionnaires, we collected data from 506 full-...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2kercf |